MBA-Marketing Essay Example | Topics and Well Written Essays - 2500 words

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Restaurant Management Research Paper Example | Topics and Well Written Essays - 500 words

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Reflective Learning Case Study Example | Topics and Well Written Essays - 1000 words

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Final Compare-and-Contrast Research Paper (20th Century Art History) Essay

Final Compare-and-Contrast Research Paper (20th Century Art History) - Essay Example Pollock’s dentist and his daughter posed for the literal portrait. It won a competition, and many critics and writers thought it was satirical, probably because of the expressions on the subjects’ faces; but this is a plain picture of honest Quaker or Shaker simplicity, according to its creator. Its message is simple, addressed to Americans by an American: hard work is its own reward, it offers clean living and an uncomplicated life. It is highly detailed and meticulous, to reflect the message. Its plainness is not without ambiguity, which appeals to art students and the general public, and aroused discussion even 80 years after Wood painted it. It has become an iconic effigy, copied and satirized hundred of times. (Art Institute of Chicago 2004) People put their own meaning into the holes that ambiguity leaves, so American Gothic is interpreted to convey a number of messages at different times. It is strictly representational, and its form and content place it immediately within a particular region in the US, but its appeal can be described as abstract in the sense that it stimulates as much discussion as if people were trying to discover what it really depicts. The question is: what does this picture really show the viewer? The answer depends on individual viewers and how much each knows of its history, and the life of the artist Wood. He painted a picture that on first sight looks bland and clean, with a strong Mid-West focus. His message, whether intended or sub-consci ous, is only visible if one knows enough background. Number 1, 1950 (Lavender Mist), is a painting by Jackson Pollock that he created in 1950. ‘It is impossible to make a forgery of Jackson Pollocks work,’ Time magazine critic Robert Hughes, an Australian, claimed in 1982. (National Gallery of Art 2009) And perhaps he was right. But it is also almost impossible to replicate a child’s

Increasing Hate Crime Awareness in the US Essay Example for Free

Increasing Hate Crime Awareness in the US Essay Though latest report released last October 2006 by the US Department of Justice FBI’s Uniform Crime Reporting (UCR) Program showed a decrease in total number of reported incidents, 7,163 in 2005 vs. 7,649 in 2004 (Hate Crime Statistics 2005), there has been an inversely growing awareness on this topic among various stakeholders legislators, law enforcement officials, and the American public – such that term â€Å"hate crime† has become a part of everyday vernacular among Americans. Three factors contributed to this growing awareness. Firstly, the organizational initiatives, normally the offended party group in order to protect their civil rights, are taking active roles, through their advocacy campaigns, support services and education programs. Prominent proponents, among others, are American Civil Liberties Union (ACLU) for all Americans, Anti-Defamation League (ADL) for the Jewish, Parents and Friends of Lesbians and Gays (PFLAG), Massachusetts Office on Disability (MOD), La Alianza Hispana for the Latin-Hispanics and National Association for the Advancement of Colored People (NAACP) for African-American group. Secondly, the Federal Government on its part, through the DA’s Office has a Civil Rights Unit composed of attorneys for education and intervention services, working in cooperation with victim-witness advocates. In addition, Governor’s Task Force on Hate Crime has its ‘Stop the Hate Website’ Campaign promoting awareness of hate crimes and providing resources for responding to and preventing such acts. Thirdly, concerned group initiatives, such as NGOs in the likes of Southern Poverty Law Center (SPLC) that combats hate, intolerance and discrimination through education programs and litigations, play an independent, third-party role in increasing hate crime awareness.

Marketing Strategy Assignment Toothpaste

Marketing Strategy Assignment Toothpaste EXECUTIVE SUMMARY This report is about to offer a better product HERBAL TOOTHPASTE in the UK market from the Middle-eastern Company and to acquire a good market share. Toothpaste market of United Kingdom is divided into two major segments; one is the Gel Paste market and the other is the Opaque market or Chalk Based Paste market or popularly known as the Paste or dental cream market. The Market for Oral Hygiene in the UK Increased Between 2002-2007, Growing at an Average Annual Rate Of 3.2% (http://www.encyclopedia.com/doc). Total UK oral care market share nearly  £840m. HERBAL TOOTHPASTE are made from natural ingredients and some are even certified as organic and many consumers have started to switch over to natural toothpastes in order to avoid synthetic and artificial flavors that are commonly found in regular toothpastes. HERBAL TOOTHPASTE have products ranging those are also rich in calcium and other minerals which makes the teeth stronger and prevents cavities. HERBAL TOOTHPASTE will be import ed from Middle Eastern Company and marketed at a reasonable price comparing with locally produced toothpaste such as Colgate, Kingfisher etc. Through a research of UK market the objective of this report is to identify the target market with Marketing strategies, target market segmentation including marketing mix (product, price, place and promotion) which is an important factor for an organization in order to penetrate and develop its market. To explore how the target market perceives the HERBAL TOOTHPASTE and how the company tries to influence exposure, attention and interpretation of the product. Here, the scope of the report will be narrowed only to HERBAL TOOTHPASTE. With an effective marketing strategies; the proposed product will increase its reputation day by day and if any challenges will be studied and analyzed so that it can be predicted in this economic climate what to do to sustain the market share and remain more competitive. INTRODUCTION HERBAL TOOTHPASTES are made from natural ingredients. Some toothpaste is still approved as organic. From our study and research it is found that many customers have taking place to change over to organic toothpastes to avoid synthetic artificial flavours which are normally found in regular toothpastes.( http://www.herbaltoothpaste.net) Because of the increased demand of natural products, Herbal toothpaste will be the perfect timing of demand. This kind of toothpaste does not have dyes, artificial flavours or chemicals and this is one of the mainly general reasons that consumers claim when switching from ordinary toothpaste to Herbal toothpaste. Some people would rather use Herbal toothpaste for their oral hygiene and variety of reasons. Many people actually opting for them since they are not tested on animals. Others, devoted to guard the environment or who are sensitive to the ingredients in usual toothpastes, are attracted to the reality that they have no artificial colours or flavourings. People who use homeopathic medicines are also attracted to toothpastes that dont contain mint as practitioners state the Herb may hamper with the effectiveness of their treatment. (http://www.dailymail.co.uk/health). Herbal toothpastes are also fluoride-free, which appears to be other frequent grounds why some individuals prefer this category of toothpaste more than regular one. Also some people have allergies or other health concerns who may wish to think about Herbal or organic tooth paste formulations. These products can be a excellent choice for them who are allergic to mint or to sodium laurel sulphate, a foaming agent that is incl uded in most commercial toothpaste brands. Classic ingredients in Herbal and organic toothpastes include herbs with traditional historical uses like myrrh to help destroy plaque-causing bacteria; chamomile to reduce gum inflammation; Echinacea to inspire the immune system; sage and rhatany to decrease bleeding and essential oils like peppermint, to add flavour and ease pain and irritation. Some other common raw materials for these products include clove, ginger and tea tree oils. Some common ingredients are eucalyptus, Chamomile myrrh, Sage and some other less known plants such as Choti ilaychi, Lavang, Neem, Saunf, Khadir, Babool,. Herbal toothpastes also contain oils such as oils of coriander, ginger, lemon, and spearmint. Eucalyptus is however one of the most common ingredients in herbal toothpastes, mainly for its properties of whitening and prevents stained teeth. Myrrh is used to prevent gingivitis and bad breath and Chamomile and Sage are said to be helpful in soothing mouth ulcers, toothaches and inflamed gums. MARKETING ENVIRONMENT ANALYSIS Organizational success depends on sensing and responding to shifting conditions the business environment. At the most basic level, these represent Opportunities and Threats. Lowly, A. and Hood, P. (2004). Strategic planning effects the organization in different ways. To review environment of any Market we need to understanding of connection with various problems and issue with one another and the effect of that particular areas. To illustrate the UK external environment PEST analysis is constructive. It includes the aspects those are political (taxason policy, foreign trade regulation, government stability), economical (unemployment, disposable income), social (life style change, level of education), technological (government spending on research, speed of technology transfer), environmental (companys responsibility to society) and legislative (code of practice, access to raw materials) factors. 3.1. PEST Analysis of UK Market Environment The PEST analysis is a framework that strategy consultants use to scan the external micro-environment in which a form operates. PEST is an acronym for Political, Economic, Social and Technological factors. Typically, these factors are outside the control of the retailer and may either be threats or opportunities. These factors may vary within the regions of a country and would most definitely vary from one country to another. ( Pradhan,S.2007.p.111) According to Stoner (1992) PEST analysis is concerned with the environmental influences on a business. PEST influences are a useful way of summarizing the external environment in which a business operates. However it must follow up by consideration of how a business should respond to these influences. As Pradhan,S.(2007) described in Retailing Management, 2nd edition: The PEST factors that affect the retail sector: Political Economic Social Technological Political stability Rate of economic growth Income distribution of the population Level of technology use in the sector Government policy towards investment in the sector Money policy Size of Population Penetration of internet Labor laws Level of Taxation Demographics of the population Penetration of the mobile technology Consumer Protection Restriction on the entry of foreign players in the market Consumer confidence Rate of population, Age profile of the population (Pradhan, S.2007.p112) Political: Nowadays there are many companies operating their globalized business with different kinds of tooth pastes in UK. As an external factor Political condition can affect and influence of new products like Herbal Toothpastes performance. In favour of service legislations, the administration encourages retailers to make available a mix of occupation opportunities from elastic, lower-paid and locally-based career to highly capable, high remunerated and centrally positioned jobs (Balchin, 1994). The changes of government rules and regulation can affect the business of any company to entrance with new products such as introduce new tax policies on leisure could create a direct impact on the Herbal Toothpaste Import. Economical: Another environmental factor is economic, which can make a enormous effect in the business of Toothpaste. Presently UK is in front of a great economic down turn. With the present condition financial, employment,, mortgage sectors are deficiently effected . Earnings of people have decreased and the inflation rose up. In this situation people dont spend money for their residence and cant do proper savings. Due to current market situation any new products may effected in their business. The international business market is still growing. Through our Herbal Toothpaste products we are expecting it will add greater amounts to its business. So it would be badly exaggerated if some delay in the UK FMCG market with market concentration risks. Social: Social environmental factor has a great emphasis on business environment especially with the present economic down turn. Customers have moved towards changes. Our products have enlarged the quantity of FMCG products like HERBAL TOOTHPASTE available for the customers. Nationalized retailers are gradually reserved to get on new suppliers (Clarke, Benison and Guy, 1994; Datamonitor Report, 2003). Type of products and services demand by the customers regarding their social circumstances and their subsequent attitudes and values. Customers are becoming much more aware about health and safety issue and the attitudes towards FMCG are always changing. Herbal toothpaste introducing its products mix to enlarge require for natural products. The consumers for Herbal Toothpaste are of middle, upper middle and upper class families in our target market. They are the relatively conscious part of the society, with both the need and the purchasing power necessary. Technological: Toothpaste is one of the most popular and fast growing products in UK market. Technology is a irregular macro-environmental that has affected the improvement of FMCG products. The customer and the company are being benefited as the technology provided new era in service. Technology helps a lot to rises the customers satisfaction. The company will use the modern high technology in production and all HERBAL TOOTHPASTE outlets will use the wireless devices, internet, intelligent scanner, electronic shelf labelling, Radio Frequency Identification, Close Circuit Camera (CCTV), Money paying machine etc. The electronic point of sale and electronic scanner have significantly enhanced the effectiveness of delivery and stocking actions, with requirements being communicated almost in authentic time to the supplier. 3.2. Porters Five Forces: Potential Entrants Industry Competitors Rivalry Among Existing Firms Suppliers Buyers Substitutes Threat of new entrants Bargaining power of Suppliers Bargaining power of buyers Threat of substitute products or services To analyze how the business atmosphere is changing the way of the product, the five forces model of Michael Porters has been used here. The competitive five forces have prepared by identifying five original competitive forces which are prospective entrance, threats of substitutes, bargaining power of buyers, bargaining power of suppliers and competition between existing companies. 01 Suppliers Power The major business giants are also a threatened for the new entrance business society if they bring the products from broad in cheaper rates side and dont take from the local suppliers. The services of aggressive competition have concentrated the earnings limitations for supermarket chains and suppliers. 02 Buyers Power The more products that become standardized or undifferentiated, the lower the switching cost and hence, more power is yielded to buyers, (Porter M. 1980). The power of buyers can also influence cost and investment, because powerful buyers demand costly service. The customers are aware about the products and its influences that they expect from third world producers. 03 Threat of Substitution General substitute is able to reduce demand for a particular product, as there is a threat of consumers switching to the alternative (Porter M, 1980). Herbal Toothpaste will create its own market through huge marketing activities but the existence of similar other products from companies like Colgate, kingfisher, Crest etc. 04 Threat of New Entry New entrants to an industry bring new capacity and a desire to gain market share that puts pressure on prices, costs, and the rate of investment necessary to compete. the company needs to monitor the market as well as ready to face challenges from such arrivals which then gives organisation better strength to maintain its image and loyalty to its consumers. It is very difficult for the new company to entrance and provide sufficient capital for big fix costs and extremely developed supply chain as there bare already business giants are there in the market. 05 Competitive Rivalry The FMCG business environment has grown in significant way in shape and dominated by the larger chain opening big store, developing concentrate of retailer and proper utilization of the formats. Herbal toothpaste may faces competitive rivalry from Colgate, kingfisher, crest. the organisation needs to bring more effective marketing intelligence provide early warning of opportunities and threats. 3.3. Target Market Actually all toothpaste users or potential toothpaste users represent the target market of Herbal toothpaste. As awareness for dental health and well-being is increasing tremendously in UK. According our own study the target market for Herbal toothpaste is also increasing. Target market of Herbal toothpaste is not also much limited or segmented by age. Toothpaste is a family product, thus used by family members of all age groups. The users of this paste are everyone in the family who looks for strong, healthy teeth without problems like cavity and tooth decay. Here, the basic target group consists of children up to 14 years of age and their parents and other senior members of the family. Fulfilled: Mature, satisfied, comfortable and reflective people who value order, knowledge and responsibility. They are Conservative, practical and look for functionality. For this reason Herbal Toothpaste will be promoted on the basis of functionality, i.e. strong teeth to the senior members. Believer: Conservative, conventional people with concrete belief based on tradition like family. They are the parents caring for the kids who stay loyal to the brands they find best. Again, the kids are expected to be traditional. For this Herbal Toothpaste promotion is targeted towards the kid who would become life-long loyal Herbal Toothpaste user. Geo-Lifestyle Analysis (PRIZM): The Herbal Toothpaste consumers are the Young suburbia. They have young families, mostly married couple with children. These families are affluent and strong consumer of family products like toothpaste. For this Herbal Toothpaste targets the family focusing the promotion on the kids. 3.4. Demographic: Population of Muslims in UK are 1.6 million, 2.8% or total population of UK. Age 5-50 Area: East London, Tooting Broadway, White Chapel, Bethnal Green 72% of Muslims living in East London Price Range  £3- £5 Total market 400,000 people. (Source: Total population-office for national statistic 2001, Muslim population-office for national statistic 2001) MARKETING MIX To know the character of customers and their needs and desires is only the first step, however. The organisation needs to act on that information, in order to develop and implement marketing activities that actually deliver something of value to the customer. The means by which such ideas are turned into reality is the marketing mix. The following figure summarises the areas of responsibility within each element of the mix. PRODUCT New product development (e.g. Herbal body lotion, body powder) Product management (With strong management team) Product benefits (Made by Natural fresh ingredients) Branding Packaging (Under the perfect monitoring of the Company with high technology) PRICE Cost (Herbal toothpaste will be low cost product comparing with others) Profitability (After 6 months it will be profitable for the company,) Value for money (Herbal toothpaste cost effective products for the customers) Competitiveness (The products will be competitive in the market) Incentives (On Bulk purchase) PROMOTION Developing communication mixes (With Company, retailers, end users) Advertising management (Company marketing strategy management team collaboration with local add firm) Sales promotion (For distributors, retailers, customers) Sales public relation management (campaign, contribution in social activities) Direct marketing PLACE Access to target market (Easy access all over in UK market) Channel structure (Distribution channels are Tesco, Asda, Boots, Sainsburys) Channel management (Through Herbal products management committee and selective retailers) Logistics (Companys own support) The 4Ps : 4.1. PRODUCT: Products are solutions to customers needs. The company (the product provider) needs to make various product decisions, including functionality, range offered, brand names, packaging, service and support. The product is normally the critical element in the marketing mix, with all other decisions relating to this element (Drummond Ensor, 2005). The ingredients are eucalyptus, myrrh, Chamomile, Sage and some other less known plants such as Lavang, Choti ilaychi, Saunf, Neem, Babool, Khadir. Herbal toothpastes also contain oils such as oils of coriander, ginger, lemon, and spearmint. Some of these ingredients are available in India and its very cost effective to import from there. Product name: HERBAL TOOTHPASTE Tag Line: Real Fresh Dental Care Target Market: 5-50 years customer (everyone can use) 4.1.1. Product Range: Herbal Gum Protection Toothpaste: Contain kinds of herb, such as honeysuckle and chrysanthemum etc, which prevent mouth from cancer and protect gum. Advanced milling raw material make teeth white. Constantly using can protect gum. It gives pleasant refreshing breath. (spec: 150gm) Herbal Anti-cavity Toothpaste: Have good function of anti-cavity, strengthen teethFruit flavor give mouth pleasant aroma. : (spec: 150gm) Herbal Tartar Control Toothpaste : Offering silica based white toothpaste which is specialized for controlling tartar. The toothpaste comes with fluoride and without fluoride and it is extremely helpful cavity protection along with refreshing breath. (spec: 150gm) Herbal Natural Toothpaste : We are engaged in offering supreme quality natural paste. The natural paste is created by using completely natural ingredients that make them absolutely safe to use and free from side effects. ( Spec: 150gm) 4.1.2. Labelling: Our state-of-the art manufacturing capabilities enable us to successfully undertake private labelling activity; on the behalf of our customers. We use latest technology in production and packaging, to ensure that the end product complies fully with your requirements. This enables you to market a trustworthy and genuine product, under your brand, at very reasonable prices. 4.1.3. Product Life Cycle: According to the Break- Even analysis we can predict that after 3.7 months the company will get profit from the product. It will increase through developing the products and introducing new products I the entire market. After a certain period of time (3.7 months) the product will be matured and will be established in the competitive market. Source:http://www.tomspencer.com.au/2009/01/25/product-life-cycle-model 4.2. PRICE: Pricing strategy is affected by various factors such as cost of production, internal and external factors, competitors price for similar products etc. For our product we need to analyze these factors in order to develop competitive pricing strategy to offer better value products to its customers. Since all of the products are freshly made, the cost of production must be less than its competitors which hence reflects on its different range of products. Herbal toothpaste will be recognized as low cost but quality based products. Furthermore, our products will carefully focus on segmented pricing such as kids products is offered for a low price. On the other hand, it cannot charge the same range of prices in Middle-East which it is charging in UK market a geographical pricing strategy of our product is more effective in order to gain international reputation. Promotional pricing also gives the company to penetrate market more effectively. Using the Cost-based pricing Strategy Herbal To othpaste will be sold @  £3.25 per unit (200gm) tube with  £1.85 unit contribution margin. Takes into consideration the fixed costs and variable costs in the Break -Even Analysis given below. 4.2.1. Break Even Analysis: 4.3. PLACE: The organisation must distribute the product to the user at the right place at the right time. Efficient and effective distribution is important if the organisation is to meet its overall marketing objectives. If an organisation underestimate demand and customers cannot purchase products because of it, profitability will be affected. (http://www.learnmarketing.net/place.htm) For a Hybrid marketing systems multiple distributor will be used for the Herbal Toothpaste Retailers Catalogues (free and available from the retailing shops) Samples from the partners. Vertical marketing systems will be contractual with our retailers like boots, Tesco, Asda, and Sainsburys. Indirect Channel: Distribution the products into different wholesaler/retailers Store the stocks in a warehouse or business self storage in London Ship the Product from Dubai to UK(London) Mid EC Inc based from DubaiLogistics and Distribution: 4.4. PROMOTIONAL STRATEGY: No strategy lasts forever. Organizations need to innovate strategies and implement them in order to obtain a continuous success. As we are going to launch a new product in a new market we have selected some promotional strategies. The promotion strategy of Herbal Toothpaste are advertising, sales promotion, public relations however there are two more promotion strategies which are personal selling and indirect marketing. It has been observed that Herbal Toothpaste will always be consistent in promoting sales through advertising in different media ranging from newspapers to TV and radio. The sales promotion via gift promotional vouchers are some other areas where Herbal Toothpaste will found equally consistent. Due to its effective marketing strategy, Herbal Toothpaste will attract more customers towards its stores and sales points. The other promotional strategy will be its slogan REAL FRESH DENTAL CARE, through such kind of promotional activities the product will get its place in t he market will acquire more market share compare to other products in the market. Herbal Toothpaste will be quite a heavily outdoor- advertised brand that it forms a part of the landscape of almost all the neighborhoods of England. Everywhere one goes, one can see the brand logo. The brand name is displayed in many forms, including the following Billboards Shop fronts and store headboards Posters and stickers Media ( Television, Radio) All of these increase the chances of exposure so much that it is almost impossible to be unfamiliar with the brand. Attention These advertises successfully attracts the consumer as they use focus on the kids. The promotional activities for the brand are designed to gain attention using a number of stimulus factors. Size: Ads for Herbal Toothpaste is all big billboards that must attract the consumer. Colour: All advertisements for Herbal Toothpaste will be Black and white accompanied by Red on one side. Position: Advertisements of Herbal Toothpaste dental cream try to take advantage of every possible position, be it the right, left or centre of a street. Format: All advertisements of Herbal Toothpaste make use of a simple format, to make it easier to understand. 4.5. SEGMENTATION AND POSITION Freshness Strength Family Personal Benefit Positioning: Like all other dental creams in the market, Herbal Toothpaste will be positioned on the basis of benefits offered to the consumers through competitive low price. It projects functional benefit of strong healthy teeth without tooth decay, cavity or any other problem. For this Herbal Toothpaste dental cream will be promoted as a family product. Crest Paste Colgate Gel Herbal Toothpaste Kingfisher Sensodyne Aquafresh This diagram compares the attributes of our contribution with the finest of our contest in each category. Preferably the demonstrate for our product will shape a circle around the boundaries of the graph. This assessment will force us to consider the power of each of the competitive offerings and how we must position our offering to face them. Source: http://www.brs-inc.com/models/model15.asp 5. IMPLEMENTATION OF MARKET STRATEGY Herbal Toothpaste is in the long term and short-term memory of the consumer. It is memorized as preventing tooth decay, making healthy teeth and healthy kid. Herbal toothpaste Strong teeth Strong kid Happy kid Reasonable Price Economic Red colour of package Energy No tooth decay Enjoy life High quality Happy Family Number one brand Fun Foreign Figure: Partial Schematic Memory of Herbal Toothpaste (personal views) Bridging Consumer Need and the Product: Happy kid Healthy kid Healthy Tooth Strong Teeth Herbal Toothpaste Complete toothpaste Natural Ingredients Toothpaste preferred by kid Happy Family Toothpaste for whole family Integrated Communication Mix N E E D B E N E F I T Bridged byNeed of the Herbal Toothpaste user is strong and healthy teeth. This can be graphically depicted. Product benefit is strong and healthy teeth due to different ingredient in the product. Herbal Toothpaste bridges this need and benefit with the help of advertisements in television and on print media. In the advertisement they show the need for and the way to have strong and healthy teeth. How Consumer Attitude is Influenced For the favourable attitude resulting in purchasing of Herbal Toothpaste, the company will focus on consumers consistent and positive mix of cognitive, affective and behavioural components. Changing Cognitive Component Changing the belief that not all toothpastes are equally capable to prevent tooth decay and Herbal Toothpaste does this task best. They show it by a comparative advertisement with a simple experiment on a tooth like shell (shonkho) and germ, where Herbal Toothpaste proves to be more effective in preventing decay. Herbal Toothpaste will carry out campaigns in schools to teach the children how to care their teeth. This in turn increases awareness and preference. Shifting importance towards stronger teeth than fighting germs, comparing with the competitors. Changing the ideal of teeth, with more emphasis on strength than on whiteness and freshness implying that all these would come with strong teeth. Changing Affective Component Classical conditioning with children smiling (described before) With emotional appeal in the advertisement and continuous exposure on TVC, Billboard, Hoarding, newspaper, on Internet and religious festivals. Changing Behavioural Component Promotion in the school level accompanying free sample, Arranging drawing competition for the kids, Giving free gift of drawing book and pencil to the kids. Self-Concept: Self-concept is the perception and attitude consumers hold toward themselves. The target group, as described earlier, is families who share collective values and where family affairs run around the children. Strengthening self-concept: Both actual and ideal self-concepts of both parents and children meet with projection of Herbal Toothpaste. Both the parents and the kid him/herself want to have healthy teeth that would make the whole family happy. Thus Herbal Toothpaste strengthens the self-concept of the consumers. Forming self concept: Self-concept is formed through interaction with the surroundings in very early stages of life. Keeping this in mind, Herbal Toothpaste conducts its school program, as described earlier. Through this program they form the self-concept of the kids that values health, strength and family. Thus Herbal Toothpaste attempts to form and strengthen favourable self-concept. 6. CONCLUSION: Toothpaste is one of the largely vibrant segments of the oral care market. The regularity of product launches in existing segments of the marketplace and origin of new product segments contributes to constant growth of the toothpaste market. Enlarge in sales of oral hygiene stuffs in key markets worldwide has mostly resulted from rising awareness of cleanliness and product modernism. New advancements have led to the launch of a diversity of high-priced, value-added multifunctional products in numerous oral care categories such as toothpastes and toothbrushes. Whitening toothpastes and products offer multiple functions are driving growth in the dentifrices segment. Its certainly big business its the biggest segment of the UK oral care market, with a  £330m share of the nearly  £840m total, according to research firm Euro monitor. Currently, for major toothpastes, averting tooth decay is not sufficient, which usually guarantee benefits such as fresher breath, healthier gums and whiter teeth. Technological advancements in recent years have altered the toothpaste segment to one that offers additional benefits besides just fighting cavities to customers. This made manufacturers to roll out products with a lot of additional features that were not available previously. Word count: 3735

Body Image Research Paper

Body Image Research Paper Chris Browns Body Image has been a struggle women have been faced with for decades. Recently the fad has changed. Women have been drilled with media and the states of mind that only size zero women are beautiful. With the constant reminder of the skinny fad by models, actresses and other women famous in media women are reinforced of the worlds narrow view of beauty. This desire to be thin has driven many women to do drastic things to their body. There are many shocking statistics showing the amount of women in the world have done something negative to their bodies because they were not happy with them. Body Image has played a huge role in womens lives and has changed through out time, causing women to have low self-esteem, which in some cases develops into eating and health disorders. Through out time societys definition of beauty has changed drastically. In the early 1900s women were praised for having voluptuous bodies; wide hips and large breasts were considered sexy. In 2008 that changed radically adult women were weighing between 90 and 110 pounds; a very unhealthy weight for a full-grown woman. What the worldviews as a beautiful woman is absolutely no body figure, basically the skin and bones look. This thin obsession began as early as the 1800s. In 1840 Doctor Sylvester Graham announced that a diet was the keys of health(Wolchover 2012). Once women started realizing that others were starting to lose weight because of this fad every one else wanted to get in on it. Within the years of 1890 and 1920 womens average body weight went from a voluptuous weight to where fat is pronounced gross by American society. Women have been faced with this issue only in recent years and the struggle to be at peace with their own body has become worse and worse. In previous ag es women did not obsess about every calorie they eat and how much time they spend at the gym. The only mindset they had was to make their family and husbands happy. It all started when dressmakers and seamstresses starting making the average dress size a lot smaller. Women who did not fit into these smaller sizes started to find themselves at less worth and began obsessing over their weight and waistline (Wolchover, 2012). Another factor in the change of womens body figure had to do with the industrial revolution. When dress sizes started becoming standard sizes women became more aware of their size. Starting during the time of the revolution dresses started coming in specific sizes: Small, Medium and Large opposed to dresses coming in number sizes according to the height and width of a womans body. Also America was urbanizing around that time. That meant second-class women had more access to different varieties of food. Slowly this caused the average American to become overweight. In the early 1920s the calorie was discovered. Along with that came the act of counting them as well as fats, proteins, vitamins and minerals. Soon after this discovery American started doing anything they could to start lose weight and burn calories. Soon after America discovered the act of dieting the weight scale was invented to put the final touches on Americans realizing their body mass. Due to this, in the late 1920s, dieting and counting calories became a daily routine in the lives of Americans (Wolchover, 2012). Another contributing factor to the change in beauty was the famous Twiggy. In her times the requirements in becoming a model were not as ridiculous and degrading as they are now. Twiggy was the ideal British model. She was thin, with gorgeous round eyes, long eyelashes, and most importantly her thin body figure. Twiggy is often the blame of the favoring in extremely thin model and appearances. Due to her naturally tiny frame and her great success as a model models in following generations often admire her. Her body figure set the standards for models to be in order to be successful. Even women who are not models are thriving to have a body like Twiggy. She was definitely an icon and narrowed the worlds view of beauty (Examiner.com). Body Image and self-esteem issues are most common among teenage girls but it has occurred in all ages. The reason teenage girls are the biggest target for these issues is because they are the ones who get most caught up in modern media. Among many teenagers the desire to be model thin has driven them to go to extreme measures to obtain that image. Studies have shown that recent T.V. shows have focused on body figure and have been changing the self-esteem of girls as young as 5 (Hueback, 2006). Girls of this new generation are bombarded with images in media of celebrities and models that have this ridiculously thin figure, they feel they need to be the same to be beautiful and have the Hollywood Shape. Teens now feel like they have to live up to the American standards of what they should look like. Young girls look to these anorexic models and celebrities as role models because they appear to be happy with themselves and girls feel like they need to have the paper-thin look to be happ y as well. Mothers also play a huge part in girls body image hundred percent of girls look to their mom as their role model and too often moms obsess over their weight so their daughters follow in their footsteps. Girls who grow up with brothers and dads who have a preference for thinner women are also victims of this issue. There is an overwhelming percentage of young girls who wear body hugging, midriff baring clothes that are envied by the girls who cant ant those girls are the ones who view themselves as ugly. The ones who wear the tight clothes are the ones who are viewed by the biased society as beautiful. A research in 2010 showed that 59% of girls are unhappy with their bodies. The average size that is desired by the 59% of Americans is 13-19% below healthy weight (Wolf, 2012). Media exposure has made the average young woman put appearance and physical appearance at the center of their mindset. It has made young women have a limited constrain on femininity. In the American m ind thinness is now not only about physical appearance but success, self-control and higher socioeconomic status. Women acquire success through having the body they want because it requires work in the gym and eating right to acquire it. It symbolizes self-control because certain foods that are not healthy and being lazy and skipping the day at the gym is tempting but it shows that they can make it through those temptations to obtain the body the desire. Even young girls are obsessing over every calorie intake they consume and this issue is starting in girls as young as nine. That is one motivation for a good body weight. Low self-esteem among teenage girls has led to early sexual activity, substance abuse, and eating disorders and in some extreme cases suicide. 64% of all teens in America are unhappy with their physical appearance and weight. The average height and weight for an American woman is 54 and 140 pounds and the height and weight for an average model is 511 and 117 pounds . Self-Esteem is how much a person likes them selves and how they recognize and appreciate their individual character, qualities, skills, and accomplishments. Like body image, self-esteem is also base on how other people look at someone as a person. Good self-esteem helps keep a positive outlook on life and appreciate the person they are. Women who are thin are often associated with strong, beautiful, independent, hard-working women and on the other hand women who are not are often associated with lazy, sloppy, weak women. More then usual thats not the case. Some women are too busy to go to they gym everyday. Single moms for example are busy taking care of their kids and keeping them on track to worry about their own weight. In other cases women are content with their own body and dont worry or care about what other people think and that is a perfect example of a strong woman. Often body image is how others think of them as a person not only physically. When girls develop low self-esteem because of their weight and physical appearance, often these occurrences lead to eating and health disorders. This issue can also lead to other problems now common amongst teens, such as pressure into having early sexual activity. One out of every college student will develop an eating disorder before they graduate (Wolf, 2012). In this desperate attempt to be skinny women often drive themselves to depression and helplessness. The thought of dieting and exercising religiously has become a daily part of a womans life. A woman discontent with her body is the lead cause of women developing eating disorders. The main factor of eating disorders sparks from low self-esteem. Which also leads to substance abuse among teens. The factors that lead to teen substance abuse are teens thinking they are not cool enough because they are not as skinny as the popular girls so they think if they drink and abuse drugs they will be able to fit in with the others. Studie s have shown that most of the girls that are diagnosed with eating or health disorders and low self-esteem are the ones who are exposed to media and the images of models and celebrities than opposed to ones who are not. This occurs within teens before college level (Wolchover, 2012). Americans on average spend more then 40 billion dollars a year on dieting and exercise products. In an average lifetime 50,000 people will die because of eating or health disorders based on body images (Wolf, 2012). Many young girls are judged and even bullied about their weight if they dont love up to certain standards. This judgment has lead to serious eating disorders among teens in America now. In some extreme cases it once of the main causes of suicide in American teens. Too often girls are obsessing over the fact to be at peace with their body and young girls even starting at the age of nine are going crazy over losing weight. Girls need to know that no matter what shape or size or color of their skin it does not matter because every single one of them is beautiful. In the bible Ecclesiastes 3:11 God says He has created everything beautiful in its way. No ones word can go against the word of God. Everyone who feels insecure needs to read that verse and realize no matter what anyone says it should not have any affect on them because GOD has made nothing that isnt beautiful and that is literally all that matters. Anyone who is putting up with bullies, anything they say should go in one ear a nd out the other. In recent years it is more common among humans to give criticism in a negative way towards other people. It has become a normal part of American life. Even among friends put-downs are normal conversation but sometimes it goes too far and the person on the other end takes it heart. Some become more offended then intended. For example when a group of girls are friends and one of the girls are bigger then the others in the group that one was insecure. Her insecurity would lead to self-harm in some cases that would cause them to go to extremes to feel like they fit in with their friends. This case has occurred more then it used to (JournalOfHealthPsychology). Another insecurity that body image creates is depression. When girls are unhappy with what they see in the mirror it causes them to beat themselves up. Depressive symtomatology is one of the major affects caused by eating disorders. Girls torture themselves mentally by hating what they see in the mirror and hating themselves for what they see. Even a girl who is a size two will think she looks like a size eight and then wants to lose weight. People who work for big modeling agencies and works of that nature have stated Being a size two is the new size eight (Wolf, 2012). Food restriction has been associated with vulnerability (JournalOfHealthPsychology). Too often girls are often too harsh on themselves. They spend so much time judging themselves then actually going out and trying to change that. So many teenage girls are embarrassed or insecure about their bodies. Too often then not they are the ones beating them selves up for being a size 8 rather then being a size 2. Some of the time teenage girls are their own worst enemy. They put thoughts in their heads that they are not worth anything because their not model thin. Another contributing factor to the body image crisis among American women is caused by the fashion industry (Anthony 2012). Each year during Fashion Week designers exhibit their designs through out a series of fashion shows. Each year the upcoming trends are displayed on skinner models then the years before. The usual waistline for the average American woman used to be a healthy fourteen now it shrunk dramatically to a size four. The ideal body image is presented to girls at a very young age. It can tart by what they choose to watch on television and how the girls look that act in them. Another obsession girls are faced with is always looking perfect. They see models in magazines whose facial features are perfect and they want to look like them. Models that have their faces airbrushed and made to look perfect. A lot of models that appear in magazines and advertisement have their faces and morphed to look a specific way that the director wants them to look. A model for Ralph Lauren was a size four and because of her weight problem and was fired. There is a positive way for women to lose weight. Women think by starving them selves they will reach the weight they want. It is a fact that eating healthy is better for you then not eating anything at all. Eating a donut for breakfast is healthier then not eating anything at all. Eating breakfast is the most important meal because it gets your metabolism going for their day. The most effective way to lose weight is to eat foods that are healthy for you and exercise daily. Women dont always realize that there is a positive way to get rid of un wanted body fat. There are also treatments that speed up the process of losing weight. Women need to realize that starving themselves is not the only way to lose weight and there are other options to get rid of un-wanted body fat (Anthony, 2012). Body image has been womens struggle through out all of history. Most recently the struggle has been more outrageous. Women have been drilled with image of the media that the only way to feel beautiful is too be extremely and unhealthily skinny. The media has put the images in the average womans head by actresses, models, and other celebrities that have the extremely skinny look and appear perfect and happy. The obsession to be skinny has driven women to many drastic things to their bodies. Women have gone to extreme measures to obtain this thin appearance. Only they think beauty is only the Medias narrow opinion of it. Body image has played a huge role in the lives of women through out the years and with time, has changes, also causing women to have low self esteem issues and in some cases obtaining eating and health issues (Anthony 2012). Body image is how girls see themselves and their self worth. Poor body image can lead to an unhealthy life style. Girls even at the young age of five can start facing insecurities about their body. The standards of how society views women as beautiful have changed through out the years. These problems often evolve from people picking on them and being blasted by the media that only woman who are a size two are considered beautiful. These issues cause depression and eating disorders among women and some extreme cases the criticism and self-hatred lead to suicide. The media is mostly to blame for these problems and what they say and portray beauty as. Body image has changed and played a role in womens lives through out history, which has cause women to have low self-esteem, and in some cases leads to eating and health disorders.