Nike Ppt

Greeks say when we go to booking and win,we say it is NIKE INTRODUCTION TO NIKE Est. in 1960 in Oregon Phil knight and Bowerman- founder Started small and now has cover U. S and international markets Nike is now one of the biggest mfd. Of the world BACKGROUND Most of the factories are located in Asia including Indonesia,China,Taiwan,India Thailand,Veitnam,Pakistan ,Philippines and Malaysia Nike outsourcing contracts around 500 factories in 45 countries. Nike currently controls more than 45% of the US sportswear market.Background cont. The come with initially operated as a distributor for Japanese shoe maker Onitsuka Tiger, making most gross revenue at track meets out of Knights automobile. The companys profits grew quickly, and in 1966, BRS opened its first retail store, located on Pico Boulevard in Santa Monica, California. By 1971, the relationship between BRS and Onitsuka Tiger was nearing an end. ANALYSIS OF CASE STUDY pip-squeak labour Not satisfying customer needs Ignorance of mkt. trends AccusationsIn 1996-1997, Nike was accused of labor violations and human rights abuses in unknown countries (mainly Asian). Contrary Evidences Thousands of mostly progeny, female workers in Southeast Asia (Indonesia, Vietnam, China) were being exposed to reproductive toxins and suspected carcinogens. nigh workers were not earning a living wage even though they work oftentimes 12 to 14 hours per day. Nike workers in Southeast Asia have suffered corporal punishment and corporal abuse. Nike young female workers have suffered knowledgeable harassment. Nike workers in Southeast Asia have been forced to work overtime in violation of applicable laws. impression issue of Nike NIKE PRATICES CHILD LABOUR Children are not only the easiest to intimidate, theyre also the cheapest workers. Twelve-year-old Tariq, one of thousands employed in Pakistans soccer ball industry, which produces five million balls a year for the U. S. market, stitches leather pieces in M ahotra. He earns 60 cents a ball, and it takes most of a day to make one (Schanberg, 1996 38).Silgi is only three. Her hands are so tiny she cant handle a scissors. But she started stitching soccer balls recently to help her mother and quaternity sisters. Together they earn 75 cents a day working in their shanty home in Jullundur, India (Sidebar to Life Magazine Story, p 41 NOTE There is a photo (Source) of a young girl dressed in town and soiled clothing next to the soccer ball clutching a needle and thread. The needle is longer than her fingers. CONSEQUENCES Nike executives have been targets at public place Students have pressed administrators and acrobatic directors to ban products that have been made under sweatshop conditions In 2002 an individual sued Nike, alleging that the company knowingly made incorrect and misleading statements in its denial of direct participation in abusive labor conditions abroad. REMEDIES Nike defended, through corporeal news releases, full-pag e ads in major newspapers, and garner to editors Nike gave $1. million to the Washington D. C. based Fair chore Association (FLA) In 2003, company employed 86 compliance officer But stigma of past(a) practices remains emblazoned on its image and brand name. Nikes Responses Nike responded with Press releases Letters to the newspaper Personal letters to university presidents and athletic directors Campus Visits Independent audit of factories Speak at conferences COMPILED BY AKRITI JHA DEEPTI SINGH TRIPTI SINGH