IPHONE 5 SCENARIO Essay Example | Topics and Well Written Essays - 750 words - 1

IPHONE 5 SCENARIO - Essay Example These are the most common methods of research that are used today. They take advantage of the internet, which is a common form technology nowadays; they advertise their products here and ask the customer to fill in a presented survey form. In this way, the company is able to sell its product and get feedback at the same time (Hague, 2003). The company doing the research can host some of their customers for interviews so that the customer can tell the company of the difficulties associated with their products. This is a recommended method of research since the company will get a direct feed back from the customer. The interviewer can also ask for further explanation regarding a point that was not clear (Hague, 2003). The company can also carry out the research using their website; the customers can visit the website and post comments about the company’s products and other services. During the research, this information can be used as a source of viable data. This is a very good method of research only if the company’s website is frequently visited (Hague, 2003). All the different market research tools have one major purpose; this is to assist the company in decision-making. The company has to make decisions in respect to the consumer needs, and this requires research, which can be carried out using different tools of research (Hague, 2003). Websites and online surveys are a good method of research since a company enjoys high popularity through websites and blogs. Customers come up with the online product rating while they are at the company’s website. Using this information then the company can be able to determine the rating of its product. This can be used as a method of research for a long time amounting to years since people now embrace the internet through participating in online shopping over the internet (Hague, 2003). Interviews are a very effective method of research; it is the most commonly used research method. It entails